Brands, Campaigns & Creative Projects.
From brand activations and product launches to styled shoots, editorials and campaign content, April & Fritz works with brands and creative teams to build floral concepts with impact. We work with briefs that give us room to experiment - translating a campaign, product or visual identity through colour, form, scale and unexpected botanical details. That might mean an installation designed to stop people in their tracks, flowers built around a new collection, or a set created purely for the camera.
FAQs.
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We work with a range of businesses in Melbourne and surrounds including but not limited to: Small businesses, enterprises, restaurants, hotels, health practitioners and more.
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Every event will be different.
Based on our experience, we recommend setting aside 10-15% of your overall allocation for your event.
However, if you wish for florals to be a significant and memorable part of your event, we suggest allocating 25-30% to make an impact.
We encourage you to download our free investment guide to get a sense of what is achievable for your business.
Please note we have a minimum spend of $2,000 for corporate events.
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Absolutely! We know that your vision will likely evolve over time and as your event approaches, your thoughts and inspirations change. This is entirely welcomed.
Four weeks before your event, we have a second consultation to fine-tune and confirm all the specific aspects, after which your floral design is set.
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At the core of our design philosophy is a deep commitment to the planet and people that enable us to do the work we love.
Our approach proudly eliminates the use of floral foam, a common and toxic single-use plastic employed by many florists.
We employ sustainable and reusable techniques for all our installations, utilising chicken wire, kenzans, and reusable vessels.
We strive to incorporate 100% Australian grown flowers into our designs, celebrating the beauty of seasonal and locally sourced flowers.
Beyond the flowers, we support social and economic requirements of sustainability by paying our staff a liveable wage.
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Yes absolutely! Permanent or temporary large-scale installations are some of our favourites to create. Feel free to submit an enquiry form to discuss what you’re after specifically.
Kind words
"We cannot recommend Bree and the April & Fritz team highly enough. We will definitely work with them again in future."
— FemmeCon
"I just wanted to take a moment to express how grateful we are for the amazing work you did for the styled shoot. The final result looks absolutely AHHH-MAZING! You have truly gone above and beyond."
— Hueseeka
“The floral designs made a huge difference! The venue is lovely and has a great view, but the flowers transformed the space into something really special!”
— Port Melbourne Primary School
“The two unique floral installations seem to tell their own story, creating a sense of wonder and intrigue in the space.”